Borgata Joins Income Access to Launch Affiliate Recruitment Programme

Income Access has partnered with the Borgata Hotel Casino & Spa to launch an affiliate recruitment programme that will target the new online gambling market in New Jersey.

Income Access is a technology and marketing company specialising in online affiliate recruitment. Through the partnership with Income Access, Borgata and their marketing partners will have access to comprehensive analytical reporting and a wide selection of marketing material for desktop and mobile devices. “Partnering with a casino property that has the established reputation of Borgata is a terrific opportunity to gain greater insight into the newly regulated market,” said Income Access founder and CEO Nicky Senyard. “We look forward to being a part of their success story by providing an affiliate software solution that supports their digital acquisition goals.”

Borgata has done very well in the new online gambling industry in New Jersey since it announced its involvement back in November 2013. The DGE’s report showed that Borgata generated $3.88 million – more than 40 percent of New Jersey’s total win, and more than any other operator in the state. “We are very excited to lead the way in partnership marketing in the New Jersey regulated online gambling space,” said Dione Scott-Rogers, Acquisition Manager for Borgata Online Gaming. “We value affiliate partners because we see the potential they can bring by making residents and visitors aware they can gamble online within New Jersey’s borders.”

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