The Borgata Hotel Casino & Spa, owned by Boyd Gaming and MGM Resorts International, announced that online gambling revenue in New Jersey increased by 15% in January 2014.
The combined revenue generated by Borgata and its online gaming partner bwin.party amounted to $3.9 million in January. Borgata alone accounted for $2.7 million in revenue.
Keith Smith, president and chief executive officer of Boyd Gaming said, “Our market-leading performance is testament to the quality of our online product and the power of the Borgata brand.”
The potential online gambling to improve Borgata’s business position is also apparent. “These results also once again demonstrate online gaming’s potential to expand our business. Online gaming is growing our database, creating a long-term opportunity to market Borgata to an entirely new group of customers. As we continue to refine our technology, we believe there is significant upside to our business. In January, Borgata launched a mobile gaming app for iPhones and iPads, and we are scheduled to roll out a version for Android devices shortly. As Borgata expands into mobile gaming, we believe we will further grow our business and the overall market.”
The introduction of online gambling was in part supposed to boost the revenues of many failing Atlantic City casinos. The Borgata announced its partnership, which has proved to be rather fruitful, with bwin.party last year.
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