32Red’s four year trademark infringement case against the William Hill Group was brought to an end this week when a UK High Court ruled in 32Red’s favour. The court ordered the William Hill Group to pay an amount of £1.1 million to 32Red, to cover both damages and legal costs.
The case has been to trial before. In 2011 the High Court found that William Hill’s 32Vegas brand infringed upon 32Red’s trademark rights. However, it has taken several more years to reach a final verdict in the 32Red William Hill case. The William Hill Group made use of the 32Vegas brand for 6 months, between December 2008 and August 2009. The 32Vegas gaming platform was later rebranded as 21Nova.
Ed Ware, CEO of 32Red, commented on the ruling: “Today’s costs award marks the end of four years litigation that has seen all of 32Red’s trade marks validated in the High Court and the removal of an infringing site from the market. The 32Vegas brand was damaging to our business and litigation was the only available solution. We are pleased that this situation has been successfully resolved and that the 32Red brand and Group strategy has been protected.”
32Red has already received an interim payment of £800 000 from William Hill; the remaining balance, plus interest, will be paid once an evaluation has established the precise amount in damages.
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