The MPN, formerly referred to as the Microgaming Poker Network, announced last week that it will host Paf’s Heart Poker Brand. The Heart Poker Brand is currently live on the MPN.
Paf was established in 1966 by a collection of charity organisations and is a non-profit company. Paf is a gaming operator that donates all profits to worthy causes. The premise is simple: when you play at Paf and win you keep the winnings; money won by the company is donated to charities. The gaming operator’s slogan is ‘Play Among Friends’ and the company is licensed in the Aland Islands, an independent section of Finland.
Over the last 50 years Paf has distributed €174 million in grants to worthy causes. Last year the company raised more than €20 million, which was allocated to cultural, health and social projects.
Paf’s Heart Poker Brand is live on MPN and employs a basic interface from which players can immediately access the tables. In other words, players need not pass through the lobby.
Head of Poker at Paf, Herbert Paradis, commented on Heart Poker Brand’s beginners’ interface: “At Paf we love poker! Naturally we are delighted to go live with our Heart Poker room. With our unique integration, beginner players have an entirely new player journey, as we can direct them to cash game tables and tournaments with a single click. Together with Microgaming, we have solved the problem of poker lobbies being too complex for beginners to navigate”.
Lydia Melton, Head of Network Games at Microgaming, also commented on the collaboration with Paf: “This was one of the most interesting integrations we have worked on. Paf have a very clear vision, and we have been working closely with them in building a truly unique offering. We are all very excited to see the player uptake”.
The Paf Heart Poker Brand provides beginners with a user friendly interface, but also offers a more advanced lobby for experienced players. Paf players also have access to unique game features and promotional offers that are available at the MPN.
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